Case Studies
Selected work where website development, SEO or paid media moved commercial results for UK brands.
We rebuilt technical foundations, structured adviser content, and aligned pages with how large language models cite sources — so the brand could be found beyond classic blue links.
Stronger AI citations and a clearer pipeline of high-intent expat enquiries.
Toxic link patterns and thin location pages had stalled growth. We cleaned the profile, rebuilt local landing pages, and restored trust signals.
Rankings and local calls recovered within a few months of the cleanup.
Internal site changes had erased years of SEO value. We focused on recovery, not aggressive expansion: architecture, internal links, and treatment content.
Lost rankings returned and organic enquiries nearly tripled.
We mapped entities, FAQs, and source pages to how AI assistants recommend vendors, then strengthened author and topical authority.
Measurable referral traffic from AI platforms alongside traditional search.
A new product needed education-led search coverage. We improved site speed, built a structured content hub, and targeted comparison queries.
Rapid gains in impressions, engagement, and qualified product research traffic.
Search, ads, and landing pages were running as separate projects. We aligned keywords, creative, and conversion paths under one reporting model.
Lower acquisition cost and a clearer month-by-month lead forecast.
When AI Overviews started sitting above classic results, we extended the SEO programme into generative engine work: entities, FAQs, and source pages models could cite.
A stronger share of AI Overview appearances on high-intent product searches.