Chris, Managing Director
SEO Newcastle
Put simply though, Google rewards brands that can demonstrate E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness. Google also knows users want fast access to reliable content and smooth experiences as they browse the web.
SEO doesn’t need to be complicated, but there are some key things you’ll need to get right in order to maximise your organic (unpaid) traffic from search engines.
Why we’re a great fit
Our senior people have been doing SEO for over 10 years. We've got the track record and the team to help you capture more than your fair share of organic traffic.
We focus on modern on-page and off-page SEO techniques that "move the needle". No cookie cutter approaches and no useless automated SEO audits.
There are plenty of SEO consultants with great ideas, but not many have the skills to implement the technical stuff. We have an in-house team of 7 experienced web developers – all based here in Newcastle.
Check out more of our work here
Websites, marketing, creative
A large, complex online courses website designed for scaling up and converting visitors to bookings. View live site here.
We were engaged to deliver a scalable, industry-leading website and online ordering experience in support of the business’ growth plans.
A custom WordPress/WooCommerce platform that vastly improves the way users experience the wasteinitiatives.com.au website and unleashes real growth.
A large, complex online courses website designed for scaling up and converting visitors to bookings. View live site here.
Best Medium Business website and best Construction & Manufacturing website for bounceled.com at the 2024 Australian Web Awards.
A custom WordPress website for CFJ, an interactive desktop web app “Justice Beyond Borders” and the animated data visualisation site “Pressing Charges” .
An accessible new website educating Australians about arthritis so they can support themselves or their loved ones.
SEO services Newcastle
National Marketing Manager, ASX Listed Healthcare Company
Climb the ranks on Google with relevant and reputable backlinks that build domain authority.
Link building Newcastle
Want to strengthen your website’s authority, boost search engine rankings and get in front of the right audience online? Our link building specialists are here to help. We focus on acquiring real, relevant links set within solid content – things that can be tricky to secure without industry expertise and valuable connections.
Want to strengthen your website’s authority, boost search engine rankings and get in front of the right audience online? Our link building specialists are here to help. We focus on acquiring real, relevant links set within solid content – things that can be tricky to secure without industry expertise and valuable connections.
Strengthen your site’s topic relevance
Link building is the process of creating clickable references to your site from other webpages. These backlinks reflect your business’ real-world connections. When search engines see just how trustworthy your brand is, they’ll reward its site with higher rankings – which can mean more eyeballs, click throughs and conversions!
But gaining high-quality links takes a lot of time and effort. Link building services cater to every industry and the competition’s tight. Good thing our reliable team is here to get the job done for you.
SEO link building service
Effective link building is all about quality over quantity. So when it comes to acquisition, our philosophy is simple: If 99% of businesses can get the same link, then that link is not that valuable. We focus on the 1%.
It’s a rigorous approach but the results are worth it! Our proven link building strategies are prioritised by what will have the most powerful impact on your backlink portfolio, website authority and search engine rankings.
Link insert outreach
Niche edit link building involves weaving a contextual link to your website into an existing blog post or webpage. These links are notoriously challenging to win if you’re new to the niche edits game. Our link building specialists gain relevant backlinks with a proven, content-driven process.
Guest post outreach
Guest blogging (when done carefully) can be a smart move for industry experts, especially those in more specific sectors. By creating informative content for other relevant websites, you can build your business’ authority in Google’s eyes.
Don’t have a way with words or the time to write an article? We can plan, produce and organise the publication of each guest blog on your behalf. Our experienced copywriters ensure every post is unique and useful, while our link building team selects trustworthy sites that will appeal to your target audience.
Digital PR link building
What’s the point in a great piece of content with no audience? Whether you want to promote your articles, research or visual media, we’ll find effective ways to get it seen, shared and engaged with.
That means forging relationships with online news publications, trade press, bloggers or any other suitable website that could benefit from featuring your content. Thanks to their high domain authority, being showcased on these types of sites can really raise your rankings!
Follow our lead
We’re big believers in link building, having seen its results first-hand. To really strengthen our online presence as a web design and development agency in Australia, we’ve been busy earning high-quality backlinks to our own website – and the numbers speak for themselves
Link Building Insights
As with all things digital marketing, it’s important to measure the impact of link building efforts. And that means tracking the status of each link placement we acquire for your website.
Our link acquisition reports detail tangible results like keyword ranking trends and website conversion growth. With all the right figures in front of you, you can be confident in your link building investment.
In 3 years, we have grown from a product concept to doing over $4m a year and growing steeply. Redback was engaged from the start and we see them as an integral part of our long term growth plans.
Josie, Director – Ecommerce brand
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
Link Building Insights
Won’t happen here, promise.
Your website’s user experience, technical performance, content strategy and off-site authority are all key to forming a well-rounded SEO strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how to get them buying. You’ll get 20% planning and 80% action as we focus on implementing tactics, testing what works and refining the strategy over time.
At the end of the day, our goal is the same as yours: for your online store to succeed.
Ready for a reliable, practical and effective SEO agency to take you to the next level? We’d love to meet you!
New project to discuss? Need results?
Complete our quick enquiry form and we’ll be in touch!
