Our experience with Redback Solutions’ SEO services has been exceptional, as they have significantly improved our Google ranking for important keywords.
Sébastien, Marketing Manager
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SEO audit
Why we’re a great fit
We focus on metrics that fuel business outcomes, developing actionable strategies that will contribute to more leads or sales, not just traffic. No one-size-fits-all or set-and-forget tactics. Just measurable and meaningful wins for your business.
Our goal is clear: to maximise Return On Investment for our clients. We devise the strategy up front to deliver realistic expectations for your SEO project. Custom reports and regular check-ins ensure you know exactly how things are tracking.
Effective SEO requires an experienced search strategist, plus a whole team of digital specialists. We've got the strategists, copywriters, UX designers, creatives, web developers and analytics specialists to optimise your results on Google.
Check out more of our work here
Websites, marketing, creative
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
We have been very impressed with the service and results we have received from Redback. They took on a large website project for us and have also taken on our digital marketing management, delivering a high degree of knowledge, research and strategy, which is having a positive effect on the business. We appreciate their high level of commitment and honesty, and look forward to a long business relationship.
SEO for AI
With the rise of Large Language Models and Google’s own AI Overview and AI mode rollout, SEO has changed. It’s more important than ever to ensure your site is technically ready and effectively communicates the key trust signals these tools use when deciding to rank you or your competitors.
We’re specialists in analysing technical data, content quality and online presence to ensure you come out ahead in the age of AI. Chat with our team to get started.
We set goals together and get to know your business. What do you want to rank for? What’s your budget? What does success look like?
We get hands-on with your real SEO data (Google Search Console), your website’s code and then back that up with industry-leading SEO tools like Ahrefs and Semrush to understand your competitors.
We’ll deliver your audit as a comprehensive document that boils the findings down into a practical, actionable priorities list. Then we’ll walk you through the key findings in a meeting, sharing videos you can view in your own time.
With your audit in hand, you’re prepared with a comprehensive strategy on exactly what you need to do to succeed in organic search and LLM results. We can work with you on a plan to implement or take it in-house. The audits are yours.
New project to discuss? Need results?
Complete our quick enquiry form and we’ll be in touch!
