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As digital marketing continues to shape the B2B marketing landscape, marketers need to loosen their purse strings to make more room for new trends. Here is a look at a few must-haves in your digital marketing budget. Each of these trends will help you bolster reporting, close the gap between marketing and sales, prove ROI, and bring person-to-person marketing to the forefront.

• 120% of sales increase from 2020 to 2022;
• Well-established brand awareness and sales in digital marketing field (obtained 3% of market share during the first full year of operation).
• 95% consumer quality and service rating;
• Premium product quality – introduced upgraded quality in Y2021.